Wow! Pantone has done it again; they’ve just released their latest colour of the year – Viva Magenta – the most incredible nuanced crimson red colour.

According to Pantone, the colour “vibrates with vim and vigor”. It represents power, joy and self-expression and cuts through all other colours with its vibrancy and strength. There's no doubt about it, this colour packs a punch!

Viva Magenta is going to be a huge influence this year, particularly for weddings. The colour is both celebratory and fun, the perfect combination for a beautiful event.

Viva Magenta is incredibly flattering, bringing warmth to cool tones yet suiting natural skin tones. This is a colour that is designed to transcend nationality and gender.

Above all, Viva Magenta is a “colour that is audacious, full of wit and inclusive of all” (Pantone).

I absolutely LOVE this colour, and after some research, I managed to source a beautiful Dupion silk which is almost identical to the official Viva Magenta.

I have just launched a range of Viva Magenta-inspired bow ties, pocket squares and cufflinks HERE